More than 13,000 people live in Maida Hill (Harrow Road Ward). Average household income in 2022 was £43,000 according to the 2022 Ward Profile, and the sector with most employees was “Professional, scientific and technical” staff with 333 out of a total of 2,200 employees in the area.

Maida Hill has an ethnically diverse population and a broad socio-economic mix. 64% of the population were economically active in 2021 according to the ONS Census. The area has an active network of community groups including WECH, Neighbourhood Watch, and Harrow Road Community Champions project.

Population density in Maida Hill is extremely high, among the highest in the country, if not the highest, as shown by ONS population density statistics (population per kilometer squared) from the 2021 Census:
– London – 5,600
– City of Westminster – 9,515
– Harrow Road ward (Westminster) – 23,065
– Queens Park ward (Westminster) – 21,850
– Westbourne ward (Westminster) – 18,240

Overcrowding is also a significant issue in the Maida Hill, as shown by the following statistics on the proportion of homes with more people than occupancy standard, taken from ONS 2021 Census data on occupancy rating for bedrooms by ward:
– London – 11.1% overcrowded
– Harrow Road – 15.4% overcrowded
– Queens Park – 19.7% overcrowded
– Westbourne – 20.9% overcrowded